What happens when your blog shows only blank pages?

You planned well, used your creative skills, used your knowledge of making money online or whatever, and built up a blog or site over a long period of time. And you were successful, either from the point of view of making big money from blogging or nearing perfection in your other goals.

And on a fine morning, or night, you find that your site opens up to show only blank pages, no posts, no images, nothing at all!

If this happens to you what will be your first reaction?

Unless you are a master of codex, html, and all other bits and pieces of things like MySQL, PHP, other software and database requirements and software technologies, your first reaction will be: NOTHING! Or simply put, your mind also goes blank, as your WebPages are.

Let this not happen to you. And let this not happen to any other blogger or webmaster who took blogging or doing anything online as a serious business. But what if it happens? And if you are not good at troubleshooting in case of such problems, what will you do?

I am writing this after solving one such problem that happened to me, and the affected blog is DollarsTips.com, this blog that you are reading.

First, I could not log in, though the site was running alright. As I was busy with so many other things, I could not find time when it happened. I thought let me finish some other important things before doing the needful. But months passed.

In the meanwhile, I started getting messages at my page at Google Webmaster Tools that my site could be facing security and malware threats if I do not update my WordPress version. And I thought it is a signal of imminent danger of getting a Google ban or other problems.

So, yesterday, I started work to restore the missing login form and to do the other updating work.

The reason for getting blank pages or your site going offline can be many, including not updating software, outdated or poorly built themes and web templates, plugins, or you simply messed up everything by editing the core scripts, CSS, php files, etc.

And the inevitable happened.

What next? I did not panic. I know the work. But if things are more complicated, I may end up losing everything. So, I thought of seeking the opinion of experts at WordPress support forum and other sources. But the advice I got was almost similar everywhere and I already knew what they told me to do. Though the experts gave the correct advice, it was not so easy to implement. And I was about to do the same things before going to the forums.

Maybe, I could have easily fixed the problem. Or, any other expert could have done it easily.

A flash of my hosting company’s support staff’s assistance crossed my mind. And I thought that I will try that first before doing anything.

So, I chatted with the HostGator’s technical staff, and I just provided the answers they asked for. It took almost an hour for the person to fix the problem, and I have the site up and running without going off even for a moment.

And you are reading this post just because of the great customer support from HostGator, the web hosting company for this site.

I will continue the story in my next post and tell you in detail about what (all) happened and why should you avoid such problems.

Can You Really Use Articles To Build Your List?

Getting customers in your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There have been the rise for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

Well written articles would also boost your sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.