What is a landing page? Typically it is any page on your site to which you want to drive traffic to. It can be your first page or index page or any other page.
You do so because if you are running an e-commerce site, or selling any products or services from your site, you want your visitors to sign up for the products that you sell.
If you do not have any commercial activity on your site, still you want your visitors come to this page to sign up for your newsletters, or anything that you think are important for your site.
Simple Steps to Drive Traffic to a Landing Page
There are several ways to drive traffic to your landing page. The first step is to optimize your landing page for your niche keywords and phrases.
You must also make the page more important by getting your landing page linked by various other sites through inbound links, using onsite SEO by most other pages or posts in your site linking to your landing page.
Then you shall be targeting this page in your email marketing campaigns or newsletters, PPC programs like Google AdWords and other advertising campaigns so that every dollar spent on ads bring the maximum return on investment (ROI) and conversion.
You shall also be asking your affiliate marketers, link partners and business associates to link to your landing page.
Yet another relatively easy and no-cost means of promoting your landing page is to ask your friends and followers on social networking sites like Twitter, Facebook, etc. to link to your landing page from their accounts on such networks.
Untargeted or Organically Resulting Landing Pages
These types of landing pages are naturally resulting landing pages from organic searches and links from other sites. This kind of pages are usually observed in the case of sites like blogs, recreational or networking sites, etc. in which the site owners do not have any business interests.
Organically evolving landing pages are an important indication of what your visitors and readers like the most in your site.
If you use this information effectively to create more content on the topics of these top-level organic landing pages (example: as indicated by Google Analytics), the results will be highly encouraging and your traffic will increase many fold within a few days or weeks.
This type of your organic landing pages can be a surprise to you because these sometimes are the least important to you as you may have one or two random articles, not even related to what your site or bog is all about.
Multiple Landing Pages
Though most experts emphasize on single landing pages, practically you will have many more landing pages ranking next to your main landing page.
If they are a reality as your statistics show, the best thing is to make them more optimized and make them as effective as your single, most important landing page. This strategy is especially recommended if you have many products to sell, or you have multiple choices for your visitors.
Also, you can redirect your visitors from these pages by just providing links to your main landing page or just adding a phrase or sentence to prompt your visitors to ‘READ MORE’, ‘LEARN MORE’, etc. at the end, and linking them to your main landing page.
Make Your Landing Page Clutter-Free
Usually seasoned, successful marketers remove all distracting links, and even menu links to other pages and sidebars to make the visitors concentrate on the contents of the landing page and prompt them to “action”, or “buy” “or signup”. That is the very purpose of your site or blog.
So, remove all other ads, links, etc. to other sites and your own pages from the main landing page. The visitor can return to other pages after signup, or a single link saying “No Thanks”, “Later”, “Not Now”, etc. will take the reader to your other pages.
Testing the Effectiveness of Your Landing Page
The highly paid content writers, successful marketing professionals, etc. use a Split Test (also called A/B test) or Google’s Webpage Optimizer, to determine which the most effective landing page is. You too can use such tests to enhance the conversion rates of your landing page. (Conversion rate is the percentage of buyers or signups at your landing page.)
Dilute the Ad Concentration of Your Other Posts and Pages
As most of you have observed, some bogs and sites, especially those created by non-professionals, startups or beginners, are heavily and irritatingly loaded with several banner ads, links to other sites, etc.
These are usually seen at sites that want to earn from affiliate marketing or selling ads. My intention is not to discourage earning, but to encourage you to earn wisely and smartly at higher rates, and more.
How do you earn more with lesser number of ads? The logic is very simple.
Just check which affiliate banners and links paid you in the last weeks or months. You will be surprised to see many of the ads did not produce any results, while one or two brought to you some revenue.
Just remove the unproductive ads and watch how the total earnings are influenced. The results can be a huge surprise for you because the few remaining ads will bring you much more income than before, as they have lesser competition from unproductive ads and links.
Plus, with lesser number of ads and banners, your page loads faster, create the lesser user-distraction, become user-friendly and helps you earn more income. Additionally uncluttered pages and posts greatly increase the overall performance of your entire site and your landing page will start producing more revenue than before.